Creation of a visual identity (static and in-motion) for the promotion of a new video concept.

At LaToileBlanche, a new project was born; a series of videos to showcase players in the social and solidarity economy in the Paris Region. The word Panache came quickly because it represents that touch of madness that is often necessary to launch a new idea. I had the chance to design the complete visual identity of this new program, from the logo to the animated graphic charter. The concept of the drops was pushed – for example, for the question screens, the drops have a particular movement depending on what the question implies.

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