Creation of a visual identity (static and in-motion) for the promotion of a new video concept.

At LaToileBlanche, a new project was born; the idea was to create a video format adapted for social networks and to present a person who works for the common good in each episode. The word Panache came quickly because it represents that touch of madness that is often necessary to launch a new idea. I had the chance to design the complete visual identity of this new program, from the logo to the animated graphic charter. The concept of the drops was pushed – for example, for the question screens, the drops have a particular movement depending on what the question implies.

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