I started working for the association LaToileBlanche in October 2017, as part of my work-study program at Les Gobelins, l’École de l’image. It was necessary to completely rethink the structure’s visual identity, which was a bit outdated.
I started by creating a logo that was reminiscent of a white screen in the cinema, then I declined this identity on digital and printed media.
I also took charge of the art direction of a new branch of the structure, called Web TV, for which I co-designed short videos for social networks with my team. I developed the new dedicated website and updated it with these new videos.
During the summer of 2017, I worked with an Art Director on various projects, such as the one for the cosmetics brand Moali.
I had to create a sober, uncluttered logo that would go with the brand’s values. Above all, the logo had to make people think of Indonesia, its lush nature and soothing environment.
In 2017, a friend of mine launched the creation of her beauty salon, Zoa Eden. Her wish was, and still is, to promote a healthy and natural beauty routine.
I had the honour of designing Zoa Eden’s visual identity from A to Z, starting with a logo, then declining essential communication supports (commercial brochure, brochure…) as well as a website.